{"id":831,"date":"2026-01-11T20:49:05","date_gmt":"2026-01-11T20:49:05","guid":{"rendered":"https:\/\/adriansamson.com.au\/?page_id=831"},"modified":"2026-01-11T20:54:12","modified_gmt":"2026-01-11T20:54:12","slug":"eti","status":"publish","type":"page","link":"https:\/\/adriansamson.com.au\/?page_id=831","title":{"rendered":"ETI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"831\" class=\"elementor elementor-831\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a699e5b e-flex e-con-boxed e-con e-parent\" data-id=\"a699e5b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/vimeo.com\\\/1153403302&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\"><\/div>\n\t\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-7d7d8e0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7d7d8e0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ETI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3a2285 e-flex e-con-boxed e-con e-parent\" data-id=\"c3a2285\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9399923 e-flex e-con-boxed e-con e-parent\" data-id=\"9399923\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5559351 e-con-full e-flex e-con e-child\" data-id=\"5559351\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0e185fa e-con-full e-flex e-con e-child\" data-id=\"0e185fa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2aac9 elementor-widget elementor-widget-heading\" data-id=\"5e2aac9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">.info<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27ca48e e-con-full e-flex e-con e-child\" data-id=\"27ca48e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c22ca77 elementor-widget elementor-widget-text-editor\" data-id=\"c22ca77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ETI SWEETS<\/p><p>Multiple Events<\/p><p>Europe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59a1b37 e-con-full e-flex e-con e-child\" data-id=\"59a1b37\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5584c99 e-con-full e-flex e-con e-child\" data-id=\"5584c99\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc73236 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"bc73236\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">.goal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2654ff9 e-con-full e-flex e-con e-child\" data-id=\"2654ff9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9c094 elementor-widget elementor-widget-text-editor\" data-id=\"3d9c094\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Launch a sonic branding campaign designed to capture the high-energy, joyful atmosphere of worldwide music festivals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34a1e1e e-flex e-con-boxed e-con e-parent\" data-id=\"34a1e1e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7572bf7 e-con-full e-flex e-con e-child\" data-id=\"7572bf7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a1c425 elementor-widget elementor-widget-text-editor\" data-id=\"6a1c425\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The festival world provides an environment where Eti can move beyond simple logo placement to create emotional connections through &#8220;magic&#8221; moments, such as interactive activations that ignite curiosity and joy. Transitioning from traditional advertising to &#8220;experiential marketing&#8221; by creating immersive installations and sampling stations. This allowed the brand to become an integral part of the festival-goer&#8217;s journey rather than an interruption.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba2f701 e-flex e-con-boxed e-con e-parent\" data-id=\"ba2f701\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fdc8193 e-con-full e-flex e-con e-child\" data-id=\"fdc8193\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c41427 elementor-widget elementor-widget-image\" data-id=\"7c41427\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1230\" height=\"819\" src=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti12.jpg\" class=\"attachment-full size-full wp-image-844\" alt=\"\" srcset=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti12.jpg 1230w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti12-300x200.jpg 300w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti12-1024x682.jpg 1024w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti12-768x511.jpg 768w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8aa3d61 e-con-full e-flex e-con e-child\" data-id=\"8aa3d61\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc389c5 elementor-widget elementor-widget-image\" data-id=\"dc389c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1230\" height=\"814\" src=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti1.jpg\" class=\"attachment-full size-full wp-image-833\" alt=\"\" srcset=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti1.jpg 1230w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti1-300x199.jpg 300w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti1-1024x678.jpg 1024w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti1-768x508.jpg 768w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5737020 e-con-full e-flex e-con e-child\" data-id=\"5737020\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe669ae elementor-widget elementor-widget-image\" data-id=\"fe669ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1230\" height=\"812\" src=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti6.jpg\" class=\"attachment-full size-full wp-image-838\" alt=\"\" srcset=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti6.jpg 1230w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti6-300x198.jpg 300w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti6-1024x676.jpg 1024w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti6-768x507.jpg 768w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec31628 e-con-full e-flex e-con e-child\" data-id=\"ec31628\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-737aaec elementor-widget elementor-widget-image\" data-id=\"737aaec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1230\" height=\"814\" src=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti2.jpg\" class=\"attachment-full size-full wp-image-834\" alt=\"\" srcset=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti2.jpg 1230w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti2-300x199.jpg 300w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti2-1024x678.jpg 1024w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti2-768x508.jpg 768w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58bf4e6 e-flex e-con-boxed e-con e-parent\" data-id=\"58bf4e6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc37cdf e-con-full e-flex e-con e-child\" data-id=\"bc37cdf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18a303f elementor-widget elementor-widget-image\" data-id=\"18a303f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1230\" height=\"800\" src=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti21.jpg\" class=\"attachment-full size-full wp-image-853\" alt=\"\" srcset=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti21.jpg 1230w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti21-300x195.jpg 300w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti21-1024x666.jpg 1024w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti21-768x500.jpg 768w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-739fe5a e-con-full e-flex e-con e-child\" data-id=\"739fe5a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b56311b elementor-widget elementor-widget-image\" data-id=\"b56311b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1230\" height=\"819\" src=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti18.jpg\" class=\"attachment-full size-full wp-image-850\" alt=\"\" srcset=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti18.jpg 1230w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti18-300x200.jpg 300w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti18-1024x682.jpg 1024w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti18-768x511.jpg 768w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f75de9 e-con-full e-flex e-con e-child\" data-id=\"8f75de9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eeeb23a elementor-widget elementor-widget-image\" data-id=\"eeeb23a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"859\" height=\"1230\" src=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti15.jpg\" class=\"attachment-full size-full wp-image-847\" alt=\"\" srcset=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti15.jpg 859w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti15-210x300.jpg 210w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti15-715x1024.jpg 715w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti15-768x1100.jpg 768w\" sizes=\"(max-width: 859px) 100vw, 859px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4495224 e-con-full e-flex e-con e-child\" data-id=\"4495224\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-412cddd elementor-widget elementor-widget-image\" data-id=\"412cddd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"814\" height=\"1230\" src=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti14.jpg\" class=\"attachment-full size-full wp-image-846\" alt=\"\" srcset=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti14.jpg 814w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti14-199x300.jpg 199w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti14-678x1024.jpg 678w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti14-768x1160.jpg 768w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51aa0dd e-flex e-con-boxed e-con e-parent\" data-id=\"51aa0dd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d684a95 e-con-full e-flex e-con e-child\" data-id=\"d684a95\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e71e3cc elementor-widget elementor-widget-image\" data-id=\"e71e3cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"526\" height=\"526\" src=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/480816482_2327573314292664_83421469311748584_n.jpg\" class=\"attachment-full size-full wp-image-855\" alt=\"\" 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src=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/472603019_2891797341022436_5041862664705735349_n.jpg\" class=\"attachment-full size-full wp-image-854\" alt=\"\" srcset=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/472603019_2891797341022436_5041862664705735349_n.jpg 1440w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/472603019_2891797341022436_5041862664705735349_n-300x300.jpg 300w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/472603019_2891797341022436_5041862664705735349_n-1024x1024.jpg 1024w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/472603019_2891797341022436_5041862664705735349_n-150x150.jpg 150w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/472603019_2891797341022436_5041862664705735349_n-768x768.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd159a2 e-con-full e-flex e-con e-child\" data-id=\"bd159a2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-321b289 elementor-widget elementor-widget-image\" data-id=\"321b289\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1230\" height=\"819\" src=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti20.jpg\" class=\"attachment-full size-full wp-image-852\" alt=\"\" srcset=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti20.jpg 1230w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti20-300x200.jpg 300w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti20-1024x682.jpg 1024w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti20-768x511.jpg 768w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fcd056 e-con-full e-flex e-con e-child\" data-id=\"3fcd056\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d48205b elementor-widget elementor-widget-image\" data-id=\"d48205b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1230\" height=\"813\" src=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti13.jpg\" class=\"attachment-full size-full wp-image-845\" alt=\"\" srcset=\"https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti13.jpg 1230w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti13-300x198.jpg 300w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti13-1024x677.jpg 1024w, https:\/\/adriansamson.com.au\/wp-content\/uploads\/2026\/01\/eti13-768x508.jpg 768w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" 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