HEAD & SHOULDERS
.info
PROCTER & GAMBLE (P&G)
BRANDS: Head & Shoulders, Old Spice
Multiple Events
Europe
.goal
The central mission was to empower festival-goers to be bold and creative with their hairstyles by providing professional styling at their booths.
Head & Shoulders actively sponsors and participates in the Major Music Festivals, by setting up branded “Hair & Shoulders” festival zones where hairstylists offer festival-ready hairstyles, promoting scalp care and stylish looks for attendees through social media campaigns and influencer collaborations
