ABSOLUT VODKA
.info
ABSOLUT VODKA
Multiple Events
Europe
.goal
Was to create a sense of belonging and combat social issues like loneliness and to drive cultural relevance and foster human connection through its “Born to Mix” ethos.
Absolut Vodka has a strong, recurring partnership with the Music Festivals Across the world, creating immersive experiences, unique cocktails, and themed activations that focus on creativity, connection, and self-expression, often tying into Absolut’s “Born to Mix” campaign and its global “United We Dance” initiatives with festivals like Tomorrowland.
