COCA COLA
.info
COCA-COLA
Multiple Events
Europe
.goal
To connect music lovers with the brand, creating memorable experiences that go beyond just refreshment, turning festival-goers into active participants and brand advocates.
A long-standing partnership with Untold Music Festival and Neversea Music Festival, creating immersive brand experiences like the “Coke Studio” or “Music Hood” with interactive music zones, VR platforms, DJ stages, prize giveaways (like festival tickets via scannable bottle wristbands), and exclusive merchandise, integrating the brand deeply into the festivals atmosphere for years to engage attendees through music, games, and unique activations.
